Ex-Showroom Price (Bengaluru, approx.):
- Ather 450S: ₹1,30,000 – ₹1,37,000
- Ather 450X: ₹1,57,000 – ₹1,67,000
(Note: Prices vary by state due to different EV subsidies and taxes.)
Technical Specifications (Ather 450S – Tabular Format)
| Category | Specification |
|---|---|
| Motor | Mid-drive IP66 Permanent Magnet Synchronous Motor (PMSM) |
| Peak Power | 5.4 kW (7.2 HP) |
| Continuous Power | 3.0 kW |
| Max. Torque | 22 Nm |
| Top Speed | 90 km/h |
| 0-40 km/h | 3.9 seconds |
| Battery | 2.9 kWh Lithium-Ion (IP67 rated) |
| True Range | 90-100 km (Eco Mode), 70-75 km (Warp Mode – spirited riding) |
| Charging Time | Ather Grid: 0-80% in ~50 mins, Home Socket: ~5 hours 45 mins (0-80%) |
| Charging Connector | Proprietary Ather Plug |
| Platform | Aluminum Chassis (Ather ALECS) |
| Suspension (F/R) | Telescopic Forks / Monoshock |
| Brakes (F/R) | Disc Brake / Disc Brake |
| Tyres | 90/90-12 (Front & Rear) – Tubeless |
| Warranty | Battery: 5 years or 60,000 km, Vehicle: 3 years or 30,000 km |
| Kerb Weight | 111.6 kg |
| Load Capacity | 180 kg |
| Seat Height | 780 mm |
Detailed Explanation of Key Features
1. Performance & Ride Experience
- PMSM Motor: Offers superior efficiency, better heat management, and a longer lifespan compared to hub motors found in many rivals. The mid-drive placement improves weight distribution and handling.
- Riding Modes: SmartEco (max range), Ride (balanced), Sport (performance), and Warp (peak performance on 450X). The 450S comes with Eco and Ride modes, with Sport as a paid upgrade.
- Handling: The lightweight aluminum chassis and near 50:50 weight balance make it incredibly agile and fun to ride in city traffic.
2. Battery & Charging
- Ather Grid Pro: The biggest advantage. The extensive fast-charging network offers a rapid top-up, making longer trips feasible. The scooter navigation system can route you to the nearest Grid.
- Battery Longevity: The IP67-rated battery pack is designed for Indian conditions. The 5-year warranty provides peace of mind.
3. Technology & Smart Features (The Ather Advantage)
- 7-inch Touchscreen Dash: The centerpiece. It’s responsive, bright, and intuitive.
- Built-in Google Maps: No need for a phone mount. Turn-by-turn navigation is integrated seamlessly.
- Over-the-Air (OTA) Updates: Your scooter gets better over time with new features and improvements delivered wirelessly.
- Phone Connectivity: Call/SMS alerts, music control, and ride statistics on the dashboard.
- Ather App: Provides detailed ride analytics, history, charging status, location tracking, and service booking.
4. Design & Build Quality
- Fit and Finish: Ather is renowned for its premium build quality, tight panel gaps, and use of high-grade materials, setting it apart from many competitors.
- Storage: 22-litre under-seat storage that can fit a helmet. Also includes a front boot.
Detailed Explanation of Your Blog’s Features
To make your blog stand out and rank well, here’s what you should include:
- Real-World Range Test: Don’t just state the claimed range. Describe a real-world test: “We rode it in Bangalore traffic with Sport mode on and got X km.” This builds immense trust.
- Pros and Cons Table: A quick, scannable summary helps readers make a decision.
- Pros: Premium build, best-in-class handling, fast charging network, software experience.
- Cons: Premium price, limited service network outside major cities, no removable battery.
- Comparison Section: Briefly compare it to its main rival, the Ola S1 Pro. A simple table comparing price, range, power, and unique features (e.g., Ather’s handling vs. Ola’s removable battery) is highly valuable.
- Owner’s Verdict/Quote: If possible, include a short quote from an actual Ather owner about their experience. This adds social proof.
- High-Quality Images & Video: Original photos and a short video clip of the scooter in action significantly increase engagement and dwell time (a key SEO metric).
- FAQ Section: Answer common questions:
- “What is the actual on-road price in [City]?”
- “How much does it cost to replace the battery after warranty?”
- “Is the Ather Grid free to use?” (Answer: Currently, yes for many plans).
- Strong Call to Action (CTA): End with a question to encourage comments: “Is the Ather 450S worth its premium price over the Ola S1? Let us know in the comments below!”