India'S Cricket Craze Draws Record

Indias cricket craze draws recordbreaking ad spend from global brands

Billions of dollars are being spent on advertisements for the cricket world cup in india

The tournament will be held in india on october 5

The chief economist at bank of baroda said that foreign brands are particularly interested in indias consumer market

According to business standard the estimated spending on streaming platform ads during the tournament is around 240 million

There is a 10second advertising slot during matches

The price of advertising slots has increased by 40 compared to the world cup

According to research cricket is very popular in india accounting for more than 15 billion dollars in sponsorship and media spending each year

Cocacola is one of the world cup advertisers

The iccs list of official partners includes saudi aramco and nissan